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Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: pdfPages: 5Language: English - Case
Suntory: Rebranding the Japanese Whisky Highball
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A017-EPublished: Mar 27, 2020Reviewed: Mar 27, 2020Format: pdfPages: 9Language: English - Case
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A083-EPublished: Oct 28, 2020Format: pdfPages: 11Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: pdfPages: 10Language: Spanish - Case
Marketing i-mode (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S02Published: Jun 7, 2002Reviewed: Jul 17, 2002Format: pdfPages: 26Language: Spanish - Case
Sony Corporation: Sistemas de Navegación por Automóviles
Collection: HBSP (USA)Ref.: HBS-506S01Published: Oct 20, 1996Reviewed: Jan 14, 1998Format: pdfPages: 34Language: Spanish - Case
PokémonTM: ¡Hazte con todos!
Collection: HBSP (USA)Ref.: HBS-506S23Published: Nov 2, 2000Reviewed: Jun 19, 2001Format: pdfPages: 31Language: Spanish - Case
7-Eleven, Inc. (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-507S03Published: Dec 4, 2003Reviewed: Jan 27, 2004Format: pdfPages: 33Language: Spanish - Case
Dendrite International (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-507S07Published: Oct 13, 1993Reviewed: Feb 24, 1995Format: pdfPages: 21Language: Spanish - Case
Comercializando la "Laptop de $100 dólares" (C)
Collection: HBSP (USA)Ref.: HBS-511S12Published: Jan 25, 2008Reviewed: Oct 2, 2008Format: pdfPages: 4Language: Spanish