Ivey Business School (Canada)
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Groupe PSA: Acquisition of Opel/Vauxhall—From Turnaround to Profitable Growth
Wiboon Kittilaksanawong; Yacine LahmaCase IVEY-9B18M151-EEntrepreneurship, StrategyIn 2017, the French automaker Groupe PSA (PSA) agreed to buy loss-making Opel/Vauxhall units from General Motors Company. PSA had just recovered one year earlier from losses it had sustained since the global financial crisis. With the recovery, PSA had launched a new strategic plan with aggressive goals for sustainable profitable growth. However, PSA’s sales were continuing to drop in the important Chinese market due to fierce competition, and th...Starting at €8.20
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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCase IVEY-9B07E011-ECorporate Governance, Entrepreneurship, StrategyThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Starting at €8.20