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Pasaporte al éxito global
By IESE InsightCollection: IESE (España)Ref.: ART-2591Published: Sep 20, 2014Format: pdfPages: 5Language: Spanish - Article
Passport to Global Success
By IESE InsightCollection: IESE (España)Ref.: ART-2591-EPublished: Sep 20, 2014Format: pdfPages: 5Language: English - Article
Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: pdfPages: 8Language: English - Article
Adolescentes hoy, jóvenes adultos en 2020
Collection: IESE (España)Ref.: ART-1894Published: Mar 15, 2011Format: pdfPages: 9Language: Spanish - Case
Comercializando la "Laptop de $100 dólares" (C)
Collection: HBSP (USA)Ref.: HBS-511S12Published: Jan 25, 2008Reviewed: Oct 2, 2008Format: pdfPages: 4Language: Spanish - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: pdfPages: 14Language: English - Teaching Note
Best Buy Co., Inc.: Customer-Centricity, Teaching Note
By Lal, RajivCollection: HBSP (USA)Ref.: HBS-509074-EPublished: Jun 23, 2009Format: pdfPages: 5Language: English - Case
Vibrance Kegel Device: Capturing Mindshare
By Doreen KumCollection: Ivey Business School (Canada)Ref.: IVEY-9B16A021-EPublished: Jun 28, 2016Reviewed: Jun 28, 2016Format: pdfPages: 14Language: English - Article
El marketing puede cambiar el mundo
Collection: IESE (España)Ref.: ART-1540Published: Sep 1, 2009Format: pdfPages: 8Language: Spanish - Article
Las compras preceden a la confianza en la tienda
Collection: IESE (España)Ref.: ART-1601Published: Dec 15, 2009Format: pdfPages: 8Language: Spanish