IESE (España)
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Creating a Cluster around a Clown: The Montreal Circus Cluster (A)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1597-EInnovation and Change, StrategyThe case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and CEO of Cirque du Soleil, is facing a number of challenges, including aspects such as increasing competition, access to the pool of talent, location and growth. All of these elements are in Laliberté's mind just before meeting with Jean Doré, the mayor of Montreal. Laliberté thinks that it will be a great opportunity to ask f...Starting at €8.20
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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617Economics, Innovation and Change, StrategyEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Starting at €5.74
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Kantha Bopha Children's Hospitals: Dr. Beat Richner's Lifework
Olivares, Ignacio; Kase, KimioCase SM-1548-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDr. Beat Richner, a 62-year-old Swiss pediatrician, set up children's hospitals in 1991 at the behest of the Cambodian King after the devastation brought about by the civil war. By 2009 he has managed to open and run four of them, both in Phnom Penh and Siem Reap. They are almost entirely dependent on private donations, which, collected through his cello concerts and the Kantha Bopha Foundation, largely come from Europe and other parts of the wo...Starting at €8.20
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Forbind Systems (A): gestión de crisis desde el primer día...: Un CEO principiante y nuevo en la empresa debe capear el temporal en tiempos de crisis
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-10Entrepreneurship, Innovation and ChangeEste caso lo protagoniza una joven compañía tecnológica danesa respaldada por capital riesgo dedicada a la creación de software para la cadena de suministro. Para su propia sorpresa, Jacob, que acababa de incorporarse como vicepresidente de Ventas, fue nombrado director general de la compañía. Dejando a un lado el reto personal, pronto percibió que la empresa tenía problemas notables. Los contratos vigentes no eran óptimos para la empresa, el mod...Starting at €8.20
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Ian Choo: Objectives in a Course Design
Choo, Ian; Palencia, LuisCase ASN-64-EKnowledge and CommunicationThe case describes the context in which a business school course, Contemporary Business Issues, is designed, as a basis to discuss issues related to course design in general (objectives, constraints and trade-offs). The Danish educational system, the university's alliance with De Montfort University, the geographical origin of participants, and the professors assigned are described so these issues can be discussed in class, with the eventual prop...Starting at €8.20
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCase M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Starting at €8.20
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Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1599-EInnovation and Change, StrategyThe case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, techn...Starting at €5.74