IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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FreshDirect: Forget Delivery. Our Business Is All About Food
Sieber, Sandra; Codrean, CatalinCase SI-194-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn early 2016, with more than 600,000 customers and an estimated revenue of $500 million, FreshDirect was among the top three companies in the U.S. online grocery sector. It employed more than 3,000 people, 30% of whom drove trucks and delivered food to the doorsteps of its customers in five states: New York, New Jersey, Connecticut, Delaware and Pennsylvania. Jason Ackerman, CEO of FreshDirect, wondered if the company's current success could be ...Starting at €8.20
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FreshDirect: Forget Delivery. Our Business is All About Food (Portuguese Version, Brazil)
Sieber, Sandra; Codrean, CatalinCase SI-194-PBInformation Technologies, Innovation and Change, Service and Operations ManagementA principios de 2016, con más de 600.000 clientes y unos ingresos estimados en 500 millones de dólares, FreshDirect se encontraba entre las tres principales compañías del sector de la venta de comestibles online en Estados Unidos. Daba trabajo a más de 3.000 empleados, un 30% de los cuales transportaba la comida en camiones y la entregaba en las casas de los clientes de cinco estados: Nueva York, Nueva Jersey, Connecticut, Delaware y Pensilvania....Starting at €8.20
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FreshDirect: Olvídese de la entrega. En nuestra empresa, lo que importa es la comida
Sieber, Sandra; Codrean, CatalinCase SI-194Information Technologies, Innovation and Change, Service and Operations ManagementA principios de 2016, con más de 600.000 clientes y unos ingresos estimados en 500 millones de dólares, FreshDirect se encontraba entre las tres principales compañías del sector de la venta de comestibles online en Estados Unidos. Daba trabajo a más de 3.000 empleados, un 30% de los cuales transportaba la comida en camiones y la entregaba en las casas de los clientes de cinco estados: Nueva York, Nueva Jersey, Connecticut, Delaware y Pensilvania....Starting at €8.20