Default Category
- Case
Guidant Corporation (B): "¡No sufras un ataque al corazón!": decisiones difíciles en una empresa líder en la fabricación de marcapasos
Collection: IESE (España)Ref.: BE-170Published: May 12, 2011Format: PDFPages: 3Language: Spanish - Case
Deepwater Horizon: Spilling oil, money and trust
Collection: IESE (España)Ref.: BE-174-EPublished: Jan 18, 2011Reviewed: Jun 7, 2017Format: PDFPages: 9Language: English - Case
Addiopizzo Travel: Fighting Mafia through market-based strategies
Collection: IESE (España)Ref.: BE-188-EPublished: Nov 6, 2014Format: PDFPages: 12Language: English - Case
Brunello Cucinelli: Ethical luxury, the luxury of ethics or what
Collection: IESE (España)Ref.: BE-196-EPublished: May 6, 2016Format: PDFPages: 12Language: English - Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: PDFPages: 7Language: English - Case
Deepwater Horizon: Vertido de crudo, dinero y confianza
Collection: IESE (España)Ref.: BE-174Published: Jan 18, 2011Reviewed: Jun 7, 2017Format: PDFPages: 10Language: Spanish - Case
El reto de la gestión de marketing multicanal
Collection: IESE (España)Ref.: M-1346Published: Sep 6, 2016Format: PDFPages: 7Language: Spanish - Case
Estrategia omnicanal de Media Markt (A)
Collection: IESE (España)Ref.: M-1347Published: Sep 6, 2016Format: PDFPages: 4Language: Spanish - Case
United Breaks Guitars
Collection: IESE (España)Ref.: BE-202-EPublished: Jan 20, 2017Format: PDFPages: 9Language: English - Case
Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Collection: IESE (España)Ref.: BE-171-EPublished: May 12, 2011Format: PDFPages: 2Language: English