HBSP (USA)
-
Plaza, the Logistics Park of Zaragoza (Spanish Version)
Watson, Noel; Kraiselburd, SantiagoCase HBS-611S10Service and Operations ManagementEn el año 2000, el Gobierno de la Comunidad Autónoma de Arag n, España, hizo público un proyecto para el desarrollo de un parque logístico a gran escala en las afueras de la ciudad de Zaragoza. Con una superficie de casi 13 kilómetros cuadrados, PLAZA (un acrónimo de Plataforma Logística de Zaragoza) sería, de lejos aparcar bien construidas o en desarrollo en toda Europa los mayores logística. Este caso ilustra las motivaciones detrás de tal empr...Starting at €8.20
-
Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
-
Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
-
Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20
-
elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
-
Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
-
Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCase HBS-621094-EService and Operations ManagementIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Starting at €8.20
-
Zara: Managing Stores for Fast Fashion (Spanish Version)
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-614S07Service and Operations ManagementPablo Isla, el CEO de Zara, quería mejorar la eficiencia operativa en la gestión de su red de tiendas. En particular, quería mejorar la productividad laboral en las tiendas. A su juicio, la externalización de ciertas operaciones de la tienda a terceros, cambiando la forma fueron compensados gerentes de las tiendas, y la creación de procedimientos formales de operación para operaciones de la tienda. Pero sabía que tenía que tener cuidado. Podría...Starting at €8.20
-
Mercadona (Spanish version)
Ton, Zeynep; Harrow, SimonCase HBS-610S26Service and Operations ManagementThis case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Español supermarket chain had adopted its own version of total quality management, called the Total Quality Model, switching from the industry's traditional high-low pricing to "always low prices" and continuous improvement. These changes called for a well-trained, empowered, a...Starting at €8.20
-
Plaza, the Logistics Park of Zaragoza, Teaching Note
Watson, Noel; Kraiselburd, SantiagoTeaching Note HBS-609114-EService and Operations ManagementTeaching Note for [609113].Starting at €0.00