Ivey Business School (Canada)
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Freeletics: Strategic Corporate Venturing in a Digital Scale-Up
Lysander Weiss; Dominik K. KanbachCase IVEY-W29912-EEntrepreneurship, StrategyGoing through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing...Starting at €8.20
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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20