Ivey Business School (Canada)
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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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Hubang Chili Sauce: Adding Pungency to a Competitive Emerging Market
Jianping Xu; Hui Sang; Harry Xia; Xilin YangCase IVEY-W33463-EMarketing, StrategyIn 2015, Hubang chili sauce was launched in China’s highly competitive emerging condiment and sauce market. Instead of undertaking direct competition and a costly price war in traditional retail channels already dominated by a market leader, Wenjin Lu, a local entrepreneur and the chief executive officer of Hubang, developed a unique strategy to achieve breakthroughs via online-to-offline (O2O) food delivery platforms, whose consumers were made u...Starting at €8.20