Ivey Business School (Canada)
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We Are Knitters: Crafting a Resilient Digital Business
Vanessa Hasse; Maya Kumar; Kathy HuCase IVEY-W27015-EEntrepreneurship, StrategyMany people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2...Starting at €8.20
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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCase IVEY-9B19M136-EEntrepreneurship, StrategyTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baStarting at €8.20
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Beiersdorf AG: Expanding Nivea's Global Reach
Paul W. Beamish; Vanessa HasseCase IVEY-9B13M016-EStrategyIn 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of e...Starting at €8.20