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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCase IVEY-9B17M090-EEntrepreneurship, StrategyLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Starting at €8.20