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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCase IVEY-9B20M093-EEntrepreneurship, StrategyFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacStarting at €8.20
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RFID at the METRO Group (Spanish version)
Ton, Zeynep; Dessain, Vincent; Stachowiak-Joulain, MonikaCase HBS-610S05Service and Operations ManagementIntroduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr. Gerd Wolfram, managing director of MET...Starting at €8.20
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCase HBS-313069-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €8.20
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Spiegel-Verlag Rudolf Augstein GmbH & Co. KG
Villalonga, Belen; Beyersdorfer, Daniela; Dessain, VincentCase HBS-208096-EDer Spiegel is Germany's most influential political news magazine. In the 1970's, its founder Rudolf Augstein gave a 50% ownership stake to his employees and sold another 25% to rival publisher Gruner+Jahr, but retained significant control during his lifetime by stipulating in the bylaws that every important business decision would require a 76% shareholder approval. When Augstein died in 2002, however, his co-owners exercised the option the same...Starting at €8.20
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Poles apart on PZU (C)
Gino, Francesca; Dessain, Vincent; Misztal, Karol; Khayyat, MichaelCase HBS-912015-EAfter a decade-long dispute with the Polish State Treasury, in October 2009 the Dutch insurer Eureko agreed to exit PZU in exchange for compensation. Who was the biggest beneficiary of the settlement: Eureko, the Treasury, or PZU itself?Starting at €5.74
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCase IVEY-9B16M027-EEntrepreneurship, StrategyAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Starting at €8.20
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Poles apart on PZU (B)
Gino, Francesca; Dessain, Vincent; Misztal, Karol; Khayyat, MichaelCase HBS-912014-EIn September 2008, the Polish State Treasury and the Dutch insurer Eureko were wondering if they were ready for reaching an amicable solution on PZU. If so, for how much and under what conditions should they settle so that they, as well as PZU, are satisfied? If not, what other potential alternatives might exist?Starting at €5.74
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Waltz on the Danube (Spanish Version)
Segel, Arthur I; Dessain, Vincent; Loizillon, AnaisCase HBS-808S05FinanceDescribe las partes intrincadas de un negocio de bienes raíces a principios del punto de vista del desarrollador, incluyendo el análisis de viabilidad, la elección de mercado, adquisición de terrenos, desarrollo de proyectos, cuestiones de diseño y construcción, rendimiento de las inversiones, y los problemas de financiación de capital. Treinta y dos años de edad, el Dr. Philipp von Wilmowsky es director de operaciones en Hungría para la ECE Proj...Starting at €8.20
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emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs
Frederik J. Riar; Carsten C. Guderian; Peter M. BicanCase IVEY-9B20M010-EEntrepreneurship, StrategyIn May 2016, three scientists from Germany's Karlsruhe Institute of Technology were preparing for a meeting with several managers from the institute's technology transfer department. The three scientists were planning to commercialize a new technology they had created, and hoped to use their invention to launch a new company as a spinoff from their work at the institute. However, because the scientists had created the technology while working at ...Starting at €8.20
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HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCase IVEY-9B17M090-EEntrepreneurship, StrategyLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Starting at €8.20