Ivey Business School (Canada)
-
Air Traffic and Navigation Services SOC Limited: Talent Management
Albert Wöcke; Hayley PearsonCase IVEY-9B20M160-EStrategyIn October 2019, the interim chief executive officer of Air Traffic and Navigation Services SOC Limited (ATNS) in South Africa faced a dilemma regarding talent management. ATNS’s talent pipeline was unbalanced, and there was insufficient progression intoStarting at €8.20
-
VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20
-
Life Esidimeni: A Fatally Flawed Health Care DeInstitutionalization Process
Hayley Pearson; Natalie van der Veen; Lulama MakhubelaCase IVEY-9B20M098-EStrategyIn 2015, the Department of Health for the province of Gauteng, South Africa, deinstitutionalized patients in need of long term health care in an effort to reduce costs. The residents were moved from an established health care facility experienced with proStarting at €8.20