Stanford Graduate School of Business (USA)
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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Upcycling in the Circular Economy: The Novetex Upcycling Spinning Mill in Hong Kong
Lee, Hau; Keh, Edwin; Tang, Christopher S.Case SGSB-GS93-EService and Operations ManagementNovetex, one of the world’s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations, and its main factory was in Zhuhai, in southern China. But this new facility would be in Hong Kong, and would produce yarn from waste material in Hong Kong’s textile and apparel industry. This case looks at Novetex’s commitment to environmental sustain...Starting at €8.20
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCase SGSB-E-721-EEntrepreneurshipThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Starting at €8.20
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Case HBS-318040-EStrategyWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Starting at €8.20
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IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A) (Spanish version)
Christopher A. Bartlett; Vincent Dessain; Anders SjomanCase HBS-909S02StrategyTraces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the development of IKEA's strong culture and values that include a commitment "to create a better everyday life for many people." Describes how, in response to regulatory and public pres...Starting at €8.20
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RFID at the METRO Group (Spanish version)
Ton, Zeynep; Dessain, Vincent; Stachowiak-Joulain, MonikaCase HBS-610S05Service and Operations ManagementIntroduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr. Gerd Wolfram, managing director of MET...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Bringing the Cloud to Earth (Spanish version)
Iansiti, Marco; Herman, KerryCase HBS-612S01Information TechnologiesAdam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and...Starting at €8.20
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20