Ivey Business School (Canada)
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Infibeam Internet Retailing
Piyush Kumar Sinha; Barbara L. Marcolin; Varsha Verma; Nupur GuptaCase IVEY-9B12M094-EEntrepreneurship, StrategyThis case focuses on Infibeam, a small, new e-commerce company in India, as an illustration of innovative B2B contractual agreements that enabled it to acquire a significant customer base at a very low cost. However, it must now develop innovative strategies for marketing communication, customer value proposition and a new IT e-commerce rural platform in order to achieve its required growth estimates and raise capital for a new project in coopera...Starting at €8.20
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HCL Technologies
Barbara L. Marcolin; Ramasastry ChandrasekharCase IVEY-9B12E004-EEntrepreneurship, Information Technologies, StrategyIn 2011, HCLT ERS, a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009. EOOTB had facilitated the division’s ability to create “16 productized solutions” and to engage customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solution...Starting at €8.20
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Lemon Tree Hotels: Opening Doors for Everyone
Shuchi Srinivasan; Akshay Milap; Pearl Malhotra; Harsh Dadhich; Ajay KathuriaCase IVEY-9B18M181-EStrategyOn January 1, 2017, the head of sustainability initiatives at Lemon Tree Hotels (Lemon Tree) in India reflected on the future of the company’s inclusion and diversity initiative. Since the inception of the initiative in 2007, Lemon Tree had become the largest employer of persons with disabilities in the Indian hospitality industry. In 2014, Lemon Tree had set itself an ambitious target of increasing the share of opportunity-deprived individuals, ...Starting at €8.20