Ivey Business School (Canada)
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishCase IVEY-9B19M051-EStrategyIn late 2012, Shanghai Euclid Printing Machine Co. (Shanghai Euclid), a joint venture between a Chinese state-owned enterprise and an American multinational enterprise, was in the process of closing down. Established in December 1993, the joint venture haStarting at €8.20
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Vestas Wind Systems: China and the Global Wind Turbine Market
Christine Cote, Saul Estrin, Daniel Shapiro, Katherine NunnerCase IVEY-W25129-EStrategyVestas Wind Systems A/S (Vestas), a Danish company, had deep roots in the wind technology sector and had positioned itself as a solutions provider. While it was a global leader, it lacked significant market share in China, even though it had been carrying out manufacturing there for decades. China presented unique challenges, as it was dominated by local players and had its own rules for doing business. However, China also presented significant o...Starting at €8.20
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Joeone Company Ltd.: Business Model Innovation in the Chinese Fashion Industry
Futian Chen; Vanessa Hasse; Hong Zhan; Xiaoxiao LiuCase IVEY-9B20M030-EEntrepreneurship, StrategyFrom its humble beginnings as a start-up in China’s Jinjiang County in 1989, Joeone Company Ltd. (Joeone) had grown to become the country’s best-selling producer of men’s pants. Over the past three decades, the company’s founder and chairperson had faced several substantive turning points, including a quality crisis, a period of mediocre growth, and the need to enhance the sophistication of the company’s management approach. These turning points ...Starting at €8.20
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Beiersdorf AG: Expanding Nivea's Global Reach
Paul W. Beamish; Vanessa HasseCase IVEY-9B13M016-EStrategyIn 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of e...Starting at €8.20