Ivey Business School (Canada)
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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCase IVEY-9B07E011-ECorporate Governance, Entrepreneurship, StrategyThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Starting at €8.20