Ivey Business School (Canada)
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eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E015-EEntrepreneurship, Information Technologies, StrategyWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalStarting at €5.74
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eLengo: Building Business Models to Address Macro-Opportunities (A)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E014-EEntrepreneurship, Information Technologies, StrategyBy the end of 2018, a recent business program graduate had found that his first social enterprise had been a success, and he wanted to start his next venture in the Kenyan agricultural market. He identified three challenges in this area—climate change, laStarting at €8.20