eLengo: Building Business Models to Address Macro-Opportunities (B)
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Reference: IVEY-9B19E015-E
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Year: 2018
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Number of pages: 7
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Geographic Setting: Kenya
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Publication Date: Sep 6, 2019
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Fecha de edición: Jun 9, 2019
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Agriculture, Forestry, Fishing and Hunting;
With his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scal
After working through Case B and the assignment questions, students will be able touse design thinking to identify unique value proposition in markets where entrepreneurs find opportunities for new businesses; andexplain how entrepreneurs can creatively a