Ivey Business School (Canada)
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Tracy Edwards and Maiden (B): Crafting the Crew
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C021-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (C): Sponsorship, Anyone
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C022-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Inverroche Gin: Taking African Sophistication Global
Albert Wöcke; Danie PetzerCase IVEY-9B19M009-EEntrepreneurship, StrategyThe owner of Inverroche Distillery established a viable business incorporating fynbos, the unique flora growing around the remote community of Still Bay, South Africa, into her premium gins. She grew Inverroche Distillery into the dominant brand in the artisanal gin segment of the South African gin market and beyond. In 2018, she was facing key decisions about taking her business forward. Should she grow Inverroche Distillery by actively focusing...Starting at €8.20
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCase IVEY-9B20M093-EEntrepreneurship, StrategyFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacStarting at €8.20
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm
Caren Scheepers; Marianne Matthee; Lize Du PreezCase IVEY-9B20M103-EEntrepreneurship, StrategyIn September 2019, the founder of Carmién Tea, based in South Africa’s Western Cape province, faced a dilemma. Her company, founded in 1998, was a producer and supplier rooibos tea, which was unique to the mountainous area north of Cape Town. After a newStarting at €8.20
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Beau's All Natural Brewing Company: Crafting International Opportunities
Neil Maltby; Travis Radtke; Alexander Weaver; Dwayne Mortimer; Duncan PernalCase IVEY-9B20M109-EEntrepreneurship, StrategyFollowing the successful launch of Beau’s All Natural Brewing Company (Beau’s) in all 10 Canadian provinces, the craft brewer had its sights set on the next step forward: international markets. The brewery wanted to distribute Beau’s internationally, andStarting at €8.20
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FNB codeFest: Fostering Corporate Innovation through In-House Hackathons
Jeff Yu-Jen Chen; Caren ScheepersCase IVEY-9B19M030-EEntrepreneurship, StrategyPeter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the event he had inaugurated, would continue to thrive beyond 2018 without his direct involvement. His brainchild had begun in 2015 as a one-day hackathon with 100 participants. Three years later, it had grown to become a six-day coding and innovation extravaganza. Now, in May 2018, Alkema wondered wh...Starting at €8.20
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SweepSouth South Africa: Contextually Intelligent Female Leadership of Entrepreneurial Domestic Services
Tracey Toefy; Caren ScheepersCase IVEY-9B19C010-EEntrepreneurship, Leadership and People Management, StrategyIn 2014, an entrepreneur in Cape Town, South Africa, started SweepSouth with her husband. Their mission was to enable dignified home cleaning work for the most vulnerable blue-collar workers, and they offered several services to empower them. When the company struggled to meet the demand for domestic services over the December holiday period, the founders realized the extent of the market’s need to connect domestic workers with potential clients....Starting at €8.20
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Cameron Auto Parts: Joint Ventures, Licensing or Exporting
Paul W. Beamish; Harold CrookellCase IVEY-9B16M044-EEntrepreneurship, StrategyIn 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide w...Starting at €8.20