Ivey Business School (Canada)
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Discovery Limited: Leading Wellness Adoption in Low-Income Markets
Caren Scheepers; Luthando JamaCase IVEY-9B20M040-EStrategyOn October 25, 2018, in Johannesburg, South Africa, Dr. Jonathan Broomberg (CEO Discovery Health) and Dr. Craig Nossel (Head of Vitality Wellness) consider their dilemma of how to make Vitality Move more attractive to the lower-income market and increase the programme’s uptake. Vitality Move is a wellness programme for the lower-income market, launched in 2017. It has a low membership uptake by the KeyCare benefit scheme members. The two leaders ...Starting at €8.20
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Ecobank Ghana: Change Management in an Acquisition
Helena M. Addae; Kwesi Amponsah-TawiahCase IVEY-9B21M035-EStrategyEcobank Ghana had branches in every region of Ghana and wanted to expand its client base to include more small and medium enterprises. At the end of 2011, Ecobank Transnational Incorporated, Ecobank Ghana’s parent company, acquired the Trust Bank Ghana Limited, a bank that primarily serviced small businesses, which it planned to merge with Ecobank Ghana through a share swap. Integrating the two banks would involve merging different organizational...Starting at €8.20