Ivey Business School (Canada)
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Discovery Limited: Leading Wellness Adoption in Low-Income Markets
Caren Scheepers; Luthando JamaCase IVEY-9B20M040-EStrategyOn October 25, 2018, in Johannesburg, South Africa, Dr. Jonathan Broomberg (CEO Discovery Health) and Dr. Craig Nossel (Head of Vitality Wellness) consider their dilemma of how to make Vitality Move more attractive to the lower-income market and increase the programme’s uptake. Vitality Move is a wellness programme for the lower-income market, launched in 2017. It has a low membership uptake by the KeyCare benefit scheme members. The two leaders ...Starting at €8.20
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Brightwater Ethiopia: Clean Water from Broken Wells
Christopher Williams, Gayle Allard, Atsede TesfayeCase IVEY-W29898-EEntrepreneurship, StrategyIn May 2022, Ethiopian social entrepreneur Berhanu Gebeyehu had to decide on next steps for his clean drinking water business, Brightwater Ethiopia (Brightwater), which he had begun in 2019 in the southern town of Dilla. Ninety-six per cent of Dilla’s households had reported on surveys that the clean water available in the town was inadequate for their needs and that school-aged girls regularly missed class because they bore th...
Starting at €8.20