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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArticle HBS-R0712EStrategyEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Starting at €8.20
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How (Un)ethical Are You? (Spanish version)
Banaji, Mahzarin R.; Bazerman, Max H.; Chugh, DollyArticle HBS-R0312DLeadership and People Managementimplicit bias--judging according to unconscious stereotypes rather than merit; in-group bias--favoring people in their own circles; a tendency to overclaim credit; and conflicts of interest. To counter these unconscious biases, traditional ethics training is not enough. You should gather better data, rid the work environment of stereotypical cues, and broaden your mind-set when making decisions.Starting at €8.20
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Inventory-Driven Costs (Spanish version)
Callioni, Gianpaolo; De Montgros, Xavier; Slagmulder, Regine; Van Wassenhove, Luk N.; Wright, LindaArticle HBS-R0503JService and Operations Managementcomponent devaluation costs for components still held in production; price protection costs incurred when product prices drop on goods distributors still have on their shelves; product return costs that have to be absorbed when distributors return and receive refunds on overstock items; and obsolescence costs for products still unsold when new models are introduced. By developing metrics to track those costs in a consistent way throughout the PC...Starting at €8.20
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Selection Bias and the Perils of Benchmarking (Spanish version)
Denrell, JerkerArticle HBS-R0504HStrategyThey persist, often despite initial failures, and they are able to persuade others to join them. But those traits are also the hallmarks of spectacularly unsuccessful entrepreneurs. To discover what makes a business successful, then, managers should look at both successes and failures. Otherwise, they will overvalue risky business practices, seeing only those companies that won big and not the ones that lost dismally. They will not be able to te...Starting at €8.20
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The Paradox of Great Leadership (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0512ELeadership and People ManagementLeaders and followers both associate authenticity with sincerity, honesty, and integrity. It's the real thing--the attribute that uniquely defines great managers. But while the expression of a genuine self is necessary for great leadership, the concept of authenticity is often misunderstood, not least by leaders themselves. They often assume that authenticity is an innate quality--that a person is either genuine or not. In fact, the authors say, ...Starting at €8.20
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Eight Ways to Build Collaborative Teams (Spanish version)
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711FStrategy(1) "Signature" relationship practices that build bonds among the staff, in memorable ways that are particularly suited to a company's business; (2) Role models of collaboration among executives, which help cooperation trickle down to the staff; (3) The establishment of a "gift culture," in which managers support employees by mentoring them daily, instead of a transactional "tit-for-tat culture;" (4) Training in relationship skills, such as comm...Starting at €8.20
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What Are You Doing About It? (Spanish version)
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Article HBS-R1109HStrategyMarket capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and inadequate government and international institutions are just a few of the forces that threaten to disrupt global market capitalism in the decades ahead. In conversations with business lead...Starting at €8.20
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How French Innovators Are Putting the "Social" Back In Social Networking
Kramer, LarryArticle HBS-R1010L-EMarketingMedia entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts intimate dinners with a small number of key customers; Nespresso's French subsidiary is making big investments in telephone call centers-despite the fact that most orders come through other channels-and training staff members to spend more time talking to customers; and Vente-Privee treats its key s...Starting at €8.20
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Cómo los innovadores franceses están redescubriendo lo "social" de las redes sociales
Kramer, LarryArticle HBS-R1010LMarketingempresario de medios Kramer se ocupa de tres empresas francesas que las formas utilización de baja tecnología para una mejor conexión con los clientes. fabricante de artículos de lujo Boucheron ofrece cenas íntimas con un pequeño número de clientes clave; filial francesa de Nespresso está haciendo grandes inversiones en centros de llamadas telefónicas, a pesar del hecho de que la mayoría de los pedidos llegan a través de otros canales-y miembros ...Starting at €8.20
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Reaching the Rich World's Poorest Consumers
Yunus, Muhammad; Dalsace, Frederic; Menasce, David; Faivre-Tavignot, BenedicteArticle HBS-R1503B-ELeadership and People ManagementAlmost 120 million people in the European Union are classified as at risk of poverty or social exclusion. Although many companies offer low-cost products and services, they have largely ignored the needs of these consumers. In this article the founder of Grameen Bank and his coauthors describe how five leading companies, working through the not-for-profit Action Tank, have developed "social business" models to serve the bottom of the pyramid in F...Starting at €8.20