IESE (España)
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Elliot: A Sniper on the Board of Arconic
Corbatera Jorge, Sergi; Davila, AntonioCase C-787-EAccounting and Control, Corporate GovernanceThe case describes Elliot Management's actions to change the governance structure of Arconic. Elliot Management is one of the largest activist investor funds in the US. Among its businesses, it identifies undervalued companies and unlocks this value, taking a significant position in the equity of the company and through this position forcing changes, often starting at the governance level. Arconic is the Mid and Upstream company that came out of ...Starting at €8.20
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCase E-146-EEntrepreneurshipThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678-EMarketingStarting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Gallina Blanca Star - África: ¿Lanzar o no lanzar una pastilla de caldo fortificada con vitamina A
Szecowka, Bianca; Renart, Lluís G.Case M-1238MarketingA partir de la década de los años setenta, la empresa española Gallina Blanca tiene una importante presencia competitiva en el mercado africano, en el que vende las pastillas de caldo "JUMBO", compitiendo sobre todo con las pastillas de caldo "Maggi" de Nestlé. En octubre de 2007, directivos de Gallina Blanca deben decidir si lanzar o no lanzar en África una pastilla de caldo JUMBO fortificada con vitamina A. En caso de tomar una decisión afirmat...Starting at €8.20
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Gallina Blanca Star- Africa: To Launch or not to Launch a Bouillon Tablet Enriched with Vitamin A
Szecowka, Bianca; Renart, Lluís G.Case M-1238-EMarketingSince the 1970s Spanish company Gallina Blanca has had a substantial competitive presence in the African market, where it sells Jumbo bouillon tablets, competing mainly with Nestlé's "Maggi" line of products. In October 2007 managers at Gallina Blanca must decide whether or not to launch a JUMBO bouillon tablet fortified with vitamin A in Africa. If they decide to go ahead, they will have to determine the details of the launch plan and the forese...Starting at €8.20
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Iluminum, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-678MarketingIluminum, S.A. es una empresa dedicada a la fabricación y venta de artículos para iluminación fundada en 1967. El caso describe los primeros pasos hacia la exportación. Tras unos tanteos infructuosos en Sudamérica (1982), la empresa es contactada por unos norteamericanos. El contenido principal del caso se centra en los esfuerzos de penetración del mercado USA, en el cual parece haber muy buenas perspectivas. Sin embargo, a pesar de haber nombrad...Starting at €8.20