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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCase HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Starting at €8.20
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TaKaDu
Ofek, Elie; Preble, MatthewCase HBS-514011-EMarketingIn December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to detect problems such as leaks, bursts, and faulty equipment within a water utility's infrastructure. Such problems caused significant water and energy loss at many utilities, led to se...Starting at €8.20
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TaKaDu, Teaching Note
Ofek, Elie; Preble, MatthewTeaching Note HBS-514083-EMarketingTeaching Note for 514011.Starting at €0.00
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Shoes of Prey: Managing the Dark Side of Value Co-creation
Sanjit Kumar Roy; Gaganpreet SinghCase IVEY-9B20A022-EEntrepreneurship, Marketing, StrategyLaunched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initiallyStarting at €8.20
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Facebook's Predicaments: Incidental, Inadvertent, or Intentional? - Teaching Note
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaTeaching Note IVEY-W27655-EMarketing, StrategyTeaching note for product W27654.Starting at €0.00
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Mercedes-Benz’s New Sales Strategy: End Times For Car Dealerships?
Vishal Mehrotra; Rajat RoyCase IVEY-W28408-EMarketing, StrategyBelinda Oliveri, managing director of Mercedes-Benz Starlight, reflected on the events of the past couple of years. At a 2021 meeting of its fifty-two Australian dealers, Mercedes-Benz Australia/Pacific Pty Ltd announced a new sales model through which customers would buy vehicles at a fixed price directly from the company and only step inside a dealership to collect their purchase. Oliveri knew that as a respected industry leader and significant...Starting at €8.20
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonTeaching Note IVEY-W34630-EMarketing, StrategyThis is the Teaching note for product W34093.Starting at €0.00
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208MarketingJames Conica acababa de ser contratado como nuevo director de ventas de la empresa Ashby Pharmaceuticals, dedicada a la venta de productos farmacéuticos; con el objetivo de mejorar sustancialmente el rendimiento de la fuerza comercial, que en opinión del director de la compañía, Ian Thompson, tenía un amplio margen de mejora.Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20