HBSP (USA)
- Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: PDFPages: 23Language: English - Case
Cyprus (A)
Collection: HBSP (USA)Ref.: HBS-714010-EPublished: Oct 17, 2013Reviewed: Mar 31, 2015Format: PDFPages: 24Language: English - Case
Cyprus (B)
Collection: HBSP (USA)Ref.: HBS-714011-EPublished: Oct 17, 2013Reviewed: Mar 31, 2015Format: PDFPages: 8Language: English - Teaching Note
Cyprus (A) and (B), Teaching Note
Collection: HBSP (USA)Ref.: HBS-714012-EPublished: Oct 18, 2013Format: PDFPages: 25Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Teaching Note
Mavi: Fashioning a Path to Brand Growth, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518094-EPublished: Apr 11, 2018Format: PDFPages: 25Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
A Managerial Perspective on Clinical Trials
Collection: HBSP (USA)Ref.: HBS-709033-EPublished: Nov 24, 2008Reviewed: Jul 17, 2009Format: PDFPages: 15Language: English