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Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-352-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
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Carbfix: Storing CO2 forever - Teaching Note
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sigurjonsson, Throstur OlafTeaching Note FT-123-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyIn March 2021, the team at Carbfix -a start-up born out of the culmination of more than 15 years of work by universities and parent company Reykjavik Energy- believed it had a game-changing technology to fight against climate change: eliminating CO2 permanently and safely from the atmosphere by storing it in basalt rock. In an aim to scale, they were considering three options to commercialize the concept: licensing the technology to other countri...Starting at €0.00
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Hard Side of Change Management (Spanish version)
Sirkin, Harold L.; Keenan, Perry; Jackson, AlanArticle HBS-R0510GLeadership and People Managementproject duration, particularly the time between project reviews; integrity of performance, or the capabilities of project teams; the level of commitment of senior executives and staff; and the additional effort required of employees directly affected by the change. The DICE framework is a simple formula for calculating how well a company is implementing, or will be able to implement, its change initiatives. The framework comprises a set of simpl...Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Merging Esso Iceland and Bilanaust (A)
Gerard Seijts; Ken MarkCase IVEY-9B10C015-ELeadership and People Management, StrategyIn 2006, Hermann Gudmundsson (the chief executive officer [CEO] of Bilanaust, an Icelandic automotive spare parts retailer) was part of a group of partners that had purchased Esso Iceland. He had subsequently been appointed to the CEO position at Esso Iceland. The two companies were quite different: Bilanaust dealt with real-time customer needs, carried a wide range of products, and enjoyed a rising market share and profits. Esso Iceland was 12 t...Starting at €8.20
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The Christchurch Earthquake and Crusaders Rugby (A)
Murray J. Bryant; Brad EvansCase IVEY-9B12C041-ELeadership and People Management, StrategyOn February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the proce...Starting at €8.20