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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-352-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCase M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Bruxelles Services Linguistiques (BSL)
Soler, Edi; Peñalva, FernandoCase C-811Accounting and ControlBruxelles Services Linguistiques (BSL)" presenta la situación de una de las mayores empresas del sector de la traducción a nivel mundial, ubicada en Bélgica. Una pronunciada caída en las ventas y rentabilidad de BSL, en un periodo en que la facturación del sector había crecido, junto con el aparente aumento en los servicios adicionales que conlleva el proceso de traducción hacen que la empresa decida replantearse el sistema de costes y proponer u...Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (B)
;Case E-232-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere decides to further pursue the SW Bedding proposition. She spends time at the company carrying out due diligence as well as researching the bed manufacturing industry. At the end of a few weeks, she has a detailed report that helps her decide whether she should make an offer for SW Bedding, and, if so, how much she should value the company. Case B details the report and raises questions on how Amy should proceed.Starting at €5.74
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Bruxelles Services Linguistiques (BSL) - Nota del instructor
Soler, Edi; Peñalva, FernandoTeaching Note CT-30Accounting and ControlBruxelles Services Linguistiques (BSL)" presenta la situación de una de las mayores empresas del sector de la traducción a nivel mundial, ubicada en Bélgica. La crisis que afecta a la Unión Europea parece ser la causante de la caída en las ventas de BSL, acompañada de una disminución todavía mayor de la rentabilidad. Este hecho junto con el aparente aumento en los servicios adicionales que conlleva el proceso de traducción hacen que la empresa de...Starting at €0.00
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Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances
Reiche, Sebastian; Lee, Yih-Teen; Sánchez-Runde, CarlosCase DPO-420-EDecision Analysis, Entrepreneurship, Leadership and People ManagementHarry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing collaborations between Haier and FPA, had just left, allowing him a few moments to reflect on the p...Starting at €8.20