Ivey Business School (Canada)
-
Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCase IVEY-9B17A022-EMarketing, StrategyKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Starting at €8.20
-
Uber Elevate: The Case For Flying Cars
Ethan Pancer; Kyle Gulliver; Morris MacLeodCase IVEY-9B18A017-EEntrepreneurship, Marketing, StrategyIn 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first “urban air transport” service—Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed ...Starting at €8.20
-
CFR Pharmaceuticals: Potential Synergies in Africa
Charlene C. LewCase IVEY-9B14C049-ELeadership and People Management, StrategyThe third-generation leader of CFR Pharmaceuticals had been successful in executing a strategy of consolidating pharmaceutical firms across Latin America. As part of the company’s expansion strategy, the CEO explored opportunities to develop multiple sources of growth and expand CFR Pharmaceutical’s footprint in emerging markets; to do this, he found a company in South Africa, Adcock Ingram, to acquire. The combined company would offer CFR produc...Starting at €8.20
-
Lisco Acquisition of a Minority Interest of Orion
Richard Howard; Kimberley HowardCase IVEY-9B13N008-EEntrepreneurship, Finance, StrategyA wealth management company in Chile that provided financial advisory services to high net worth individuals and pension funds was at a crossroads. After 15 years in business, the company had become very successful. To increase its value without incurring undue corporate financial risk, the owner, who has invested most of his personal wealth in the company, has the opportunity to make an investment in a similar wealth management company in Colomb...Starting at €8.20
-
Empresas La Polar, S.A. (B)
Edward Waltzer; Matko KoljaticCase IVEY-9B16C033-ELeadership and People Management, StrategySupplement for product 9B16C032.Starting at €5.74
-
Sombrero: Proposed Fruit Juice Outlet
John McLellanCase IVEY-9B09B001-EAccounting and Control, Entrepreneurship, StrategyAn entrepreneur must decide whether to proceed with the business plan for his startup business. This mini case exercise presents all startup costs to open a fruit juice outlet in a mall in Al Ain, Abu Dhabi Emirate, United Arab Emirates.Starting at €8.20
-
Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCase IVEY-9B17B020-EAccounting and Control, Entrepreneurship, StrategyIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Starting at €8.20
-
Lumni Inc.: Improving Society In A Sustainable Way
Luis Felipe Martí Borbolla; José Alfredo Walls Gómez; June CotteCase IVEY-9B18M011-EStrategyIn June 2017, a journalist was preparing a major news story about Lumni Inc. (Lumni), a company that he wanted to profile in the next issue of his Mexico City–based magazine. Lumni's mission was essentially a social one: to improve the conditions, access, and quality of higher education for young students, especially in Latin America. However, although its mission was originally non-profit, Lumni was not considered a non-governmental organization...Starting at €8.20
-
Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCase IVEY-9B17A042-EEntrepreneurship, Marketing, StrategyYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Starting at €8.20
-
Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCase IVEY-9B15A052-EEntrepreneurship, Marketing, StrategyRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Starting at €8.20