Stanford Graduate School of Business (USA)
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Zappos.com:Developing a Supply Chain to Deliver now!
Hoyt, David; Marks, MichaelCase SGSB-GS65-EService and Operations ManagementZappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...Starting at €8.20
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Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note
Lee H; Shao MTeaching Note SGSB-GS66TN-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €0.00
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The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan STeaching Note SGSB-GS79TN-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €0.00
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Quirky: A Business Based on Making Invention Accessible
Marks M; Hoyt DCase SGSB-GS84-EService and Operations ManagementBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Starting at €8.20
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PATH and the Safe Water Project: Making Safe Water Products More Affordable
Zenios S; Denend L; Elliott TCase SGSB-OIT109-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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Overcoming Political Opposition: Compressed Natural Gas Mandates in Delhi (B)
Jha, S,Case SGSB-P79B-EEconomicsIn 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital Region (NCR). In 1988, World Bank experts had advised the Indian government that given the extent to which air pollution in the National Capital Region came from an increasingly large fleet of passeng...Starting at €5.74
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Overcoming Political Opposition: Compressed Natural Gas Mandates in Delhi (C)
Jha, S,Case SGSB-P79C-EEconomicsIn 1985, M.C. Mehta, a lawyer and head of his own environmental NGO, filed a public interest litigation (PIL) in the Supreme Court of India to enforce the 1981 Air (Prevention and Control of Pollution) Act in the environs of India’s National Capital Region (NCR). In 1988, World Bank experts had advised the Indian government that given the extent to which air pollution in the National Capital Region came from an increasingly large fleet of passeng...Starting at €5.74
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Natural Gas and Its Role in the New Energy Dynamics
Donald Kennedy, Debra SchifrinCase SGSB-P83-EEconomics“Natural Gas and Its Role in the New Energy Dynamics” presents a comprehensive look at new natural gas extraction technology (hydraulic fracturing or “fracking” and horizontal drilling), as well as the economic and climate effects of the recent dramatic increase in unconventional natural gas production and consumption. It discusses the impact of the low natural gas prices in the U.S., as well as the lucrative arbitrage opportunities in transporti...Starting at €8.20
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Massachusetts Eye and Ear: Deciding Whether to Join Partners Healthcare
Bundorf, Mary, K; Pathipati, ACase SGSB-P92-EEconomicsThis case follows John Fernandez, CEO of Massachusetts Eye and Ear, as he evaluates whether or not his organization should join Partners HealthCare, the state’s largest healthcare provider. Starting in the mid-2000s, there was a growing trend towards provider consolidation in health care. Many physician practices joined larger groups or hospitals, while independent hospitals integrated into larger health systems. The case explores the causes an...Starting at €8.20