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Una lección sobre negociación extrema: cómo negociar con secuestradores
Parmar, Ajay; Mehta, Kandarp; Stein, GuidoCase NEG-10Un rehén negocia con sus secuestradores y sale ileso de una situación en la que peligra su vida.Starting at €8.20
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Road Law (B): El socio Manuel Binio
Stein, Guido; Mehta, Kandarp; Barrachina, AlbertoCase NEG-19Leadership and People Management, StrategyTres socios - dos profesionales y uno estrictamente financiero - deciden crear una sociedad-despacho ?ROADLAW? enfocada en un formato boutique sectorial, con dos áreas de negocio: industria farmacéutica y reestructuraciones. Si bien al principio todo parecía augurar un buen futuro al proyecto, y se preparó un borrador de acuerdo de socios, este nunca llegó a formalizarse, y cuando surgieron los problemas entre los dos socios profesionales, la si...Starting at €5.74
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Road Law (A): El socio Santiago Jover
Stein, Guido; Mehta, Kandarp; Barrachina, AlbertoCase NEG-18Leadership and People Management, StrategyTres socios ?dos profesionales y uno estrictamente financiero? deciden crear una sociedad-despacho ?ROADLAW? enfocada en un formato boutique sectorial, con dos áreas de negocio: industria farmacéutica y reestructuraciones. Si bien al principio todo parecía augurar un buen futuro al proyecto, y se preparó un borrador de acuerdo de socios, este nunca llegó a formalizarse, y cuando surgieron los problemas entre los dos socios profesionales, la situa...Starting at €8.20
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Cory (C): La salida
Florensa, Sandra; Stein, Guido; Mehta, KandarpCase NEG-6Leadership and People ManagementTras analizar los pros y los contras de las dos ofertas que tenía sobre la mesa -la de su propia compañía y la de la empresa proveedora-, Cory decide lanzarse y aceptar la oferta externa. Los dos primeros meses, tras la baja por maternidad que respetaron completamente, no han resultado fáciles, pero percibe que por fin está creciendo profesionalmente.Starting at €5.74
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A Lesson in Extreme Negotiation: Negotiating With Kidnappers
Parmar, Ajay; Mehta, Kandarp; Stein, GuidoCase NEG-10-EThis is a negotiation where a hostage negotiates with kidnappers and gets out of a life threatening situation unscathed.Starting at €8.20
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Fashion Garb Company: Confidential Information for the Chief Strategy Officer
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-22-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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ArteOliva
González, Jorge; Segarra, José AntonioCase M-1132-EMarketingArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.Starting at €8.20