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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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Codex Alimentarius and Food Labeling (Spanish version)
Goldberg, Ray A.; Hogan, Harold F., Jr.Case HBS-904S01EconomicsCodex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities, protect the health of consumers, and promote fair trade practices in foods. A subset of the commission's work involved establishing international food labeling standards. The most d...Starting at €8.20
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Cargill (A) (Spanish version)
Goldberg, Ray A.; Porraz, Jose MiguelCase HBS-903S04EconomicsCargill es uno de los principales comercializadores, procesadores y distribuidores de productos agrícolas, alimenticios, industriales y productos financieros del mundo. En 1998, la compañía decidió desarrollar un intento estratégico para reestructurar y reorientar la empresa. Así lo hizo en respuesta a la consolidación de la industria, la globalización y el impacto de la revolución genética. Se tuvo que cambiar su enfoque desde el productor hasta...Starting at €8.20
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Taco Bell Corp. (Spanish Version)
Schlesinger, Leonard A.; Hallowell, RogerCase HBS-602S03Service and Operations ManagementJohn Martin, director general de Taco Bell, trae a la compañía en línea con sus competidores a través de un cambio gradual durante la década de 1980. A principios de 1990, que adopta enfoques innovadores para mejorar los niveles de servicio al tiempo que reduce los precios, proporcionando una clara ventaja competitiva. Ilustra el poder del pensamiento innovador en una industria de servicios y demuestra la importancia de un enfoque coordinado y ho...Starting at €8.20
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCase HBS-303S37Knowledge and CommunicationDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Starting at €8.20
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HealthCare.gov: The Crash and the Fix (B)
Schlesinger, Leonard A.; Bhayani, Paras D.Case HBS-315130-ELeadership and People ManagementA review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. This case provides the follow on strategy and processes utilized to get the site up and running after the initial failures of implementation.Starting at €5.74
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Cresud S.A., Farmer or Real Estate Developer?
Goldberg, Ray A.; Segel, Arthur I; Herrero, Gustavo A.; Terris, AndrewCase HBS-211011-EFinanceAlejandro EIsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing the land will further expose Cresud to a variety of risks related to owning and operating farmland, but the potential financial rewards are potentially significant. As competition has increased and farmland values h...Starting at €8.20
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Cargill (A)
Goldberg, Ray A.; Porraz, Jose MiguelCase HBS-903420-EEconomicsCargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.Starting at €8.20
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Transformation of COFCO in a Changing Environment
Goldberg, Ray A.; Yang, KefeiCase HBS-909403-EChina's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was undergoing major changes and the standard of living in China was increasing, changing the food consumption and dietary habits of the nation's 1.3 billion people. COFCO's management needed ...Starting at €8.20
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The Full Yield
Goldberg, Ray A.; Delfassy, NoemieCase HBS-911402-EEntrepreneurshipNew firm created to provide understanding of the role of food in health and nutrition.Starting at €8.20