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El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
The All-Star Sports Catalog Division (Spanish version)
Collection: HBSP (USA)Ref.: HBS-303S29Published: Oct 16, 1997Reviewed: May 11, 1998Format: PDFPages: 22Language: Spanish - Case
Robert Mondavi and the Wine Industry (Spanish version)
Collection: HBSP (USA)Ref.: HBS-304S09Published: Mar 15, 2002Reviewed: May 3, 2002Format: PDFPages: 36Language: Spanish - Case
iQmetrix: The Customer Is Always Right
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M028-EPublished: Feb 26, 2016Reviewed: Feb 26, 2016Format: PDFPages: 10Language: English - Case
GM: The Opel Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M022-EPublished: Mar 8, 2010Reviewed: Mar 22, 2010Format: PDFPages: 19Language: English - Case
RONA Inc.- Dealing with Recession
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09M076-EPublished: Oct 15, 2009Format: PDFPages: 19Language: English - Case
University Health Network (UHN): The MOE-MAR Initiative
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06E013-EPublished: Feb 5, 2010Format: PDFPages: 25Language: English - Case
Canadian Air Transport Security Authority (CATSA)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06E018-EPublished: Feb 27, 2007Reviewed: Sep 17, 2009Format: PDFPages: 10Language: English