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A Powerful New Model (Spanish version)
Nohria, Nitin; Groysberg, Boris; Lee, Linda-ElingArticle HBS-R0807GLeadership and People ManagementMotivating employees begins with recognizing that to do their best work, people must be in an environment that meets their basic emotional drives to acquire, bond, comprehend, and defend. So say Nohria and Groysberg, of Harvard Business School, and Lee, of the Center for Research on Corporate Performance. Using the results of surveys they conducted with employees at a wide range of Fortune 500 and other companies, they developed a model for how t...Starting at €8.20
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The Definitive Guide to Recruiting in Good Times and Bad (Spanish version)
Fernández-Aráoz, Claudio; Groysberg, Boris; Nohria, NitinArticle HBS-R0905FLeadership and People Managementanticipating the need for new hires, specifying the job, developing a pool of candidates, assessing the candidates, closing the deal, integrating the newcomer, and reviewing hire-process effectiveness. Whatever the future brings, firms that follow these practices successfully will have a distinct advantage over their shortsighted competitors.Starting at €8.20
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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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When Does Leadership Matter: A Contingent Opportunities View of CEO Leadership
Wasserman, Noam; Anand, Bharat N.; Nohria, NitinBook Chapter HBS-6122BC-ELeadership and People ManagementTo what extent does leadership influence organizational performance? In this chapter, Noam Wasserman, Bharat Anand, and Nitin Nohria try to provide a balanced answer to this question. Replicating the variance partitioning method used by Stanley Lieberson and James O'Connor in their 1972 study on leadership and organizational performance, they analyze the performance of more than 500 publicly held U.S. companies (across 42 industries) over a 20-ye...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCase HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511056-EMarketingTeaching Note for 510055.Starting at €0.00
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511071-EMarketingTeaching Note for 510064.Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00