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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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Spain: Can the House Resist the Storm (Spanish Version)
Comin, DiegoCase HBS-712S01Knowledge and CommunicationEl 16 de septiembre de 2008, el presidente Rodríguez Zapatero reconoció la gravedad de la situación macroeconómica de España y señaló claramente que el culpable delante del Congreso español: "Que nadie duda; ya existe un amplio consenso sobre el origen de la crisis: [Se ] es en el de sus hipotecas de alto riesgo de Estados Unidos y ". Durante los últimos ocho años, España ha pasado por una fenomenal expansión que ha tenido muchos ingredientes imp...Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Mumbai's Models of Service Excellence
Thomke, StefanArticle HBS-R1211K-EService and Operations ManagementThink you need exceptional employees, advanced IT, or rigid controls to build a high-performance organization? The dabbawalas of Mumbai prove otherwise. Six days a week, these 5,000 self-managed, semiliterate workers deliver upwards of 130,000 lunches from customers' homes to their offices with astonishing precision--negotiating the crowded city by train, bicycle, and handcart, without the aid of any technology or even cell phones. The 100-year-o...Starting at €8.20
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration
Lakhani, Karim R.; Carlile, Paul RCase HBS-610074-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis based on a novel scientific approach. The case provides details on how norms of academic rese...Starting at €8.20
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InnoCentive.com (A), Teaching Note
Lakhani, Karim R.Teaching Note HBS-611072-ETeaching Note for 608170.Starting at €0.00
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration, Teaching Note
Lakhani, Karim R.Teaching Note HBS-611073-EService and Operations ManagementTeaching Note for 610074.Starting at €0.00
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InnoCentive.com (B)
Lakhani, Karim R.; Lonstein, EricCase HBS-612026-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive add...Starting at €5.74