Default Category
-
Cellnex: un proyecto de crecimiento
Canals, JordiCase SM-1662Corporate Governance, StrategyEste caso muestra los retos a los que tuvo que enfrentarse Cellnex en el año 2015 tras sus importantes inversiones en emplazamientos de telecomunicaciones y la posible OPV. Cellnex era una unidad de negocio de Abertis con competencias tecnológicas especializadas en tres áreas: transmisión y difusión de señal de radio y televisión (broadcasting), gestión de servicios de infraestructuras para transmisión de datos y voz de telefonía móvil, y otros s...Starting at €8.20
-
Amadeus: Boosting Long-Term Growth
Roger Masclans; Canals, JordiCase SM-1691-ECorporate Governance, Innovation and Change, StrategyAmadeus, founded in 1988, had become the largest technology service provider for the travel & tourism (T&T) industry and one of the world's largest software companies, thanks to its global distribution system and its ability to adapt to a changing market. Thirty years later, in the summer of 2018, the company was facing a turning point, one of several in its history. That July, Amadeus CEO Luis Maroto was preparing a meeting with the board of dir...Starting at €8.20
-
U.S. Universities and Technology Transfer
Hamermesh, Richard G.; Lerner, Josh; Andrews, PhillipCase HBS-812016-EEntrepreneurshipTechnology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology tra...Starting at €8.20
-
Banco Santander-Banco Popular - 1994
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-380EconomicsEste caso permite discutir la posición competitiva de algunos bancos españoles en 1997, así como su estrategia de internacionalización y diversificación de actividades. Forma parte de la serie Banco Santander-Banco PopularStarting at €8.20
-
La economía británica a finales de 1988
Canals, JordiCase ASE-147EconomicsDescribe la situación de la economía británica a finales de 1988. Permite analizar las relaciones entre el ahorro, el déficit público, los tipos de interés, la balanza de pagos y el tipo de cambio de la libra.Starting at €8.20
-
Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
-
Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
-
Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
-
Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
-
Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-709469-EStrategyZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Starting at €8.20