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Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry
Sachon, Marc; Sastre Boquet, IsaacCase P-1161-EInnovation and Change, Service and Operations ManagementAciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.Starting at €8.20
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Net Working Capital (NWC) at Henkel
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sachon, MarcCase F-810-EFinance, Service and Operations ManagementThis case tracks Henkel's initiative in reducing its net working capital (NWC). The case can be used in a both a finance and a supply chain management class to illustrate net working capital and the link between the strategic/financial notions of NWC and operative efficiency of the supply chain.Starting at €8.20
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Healy Hudson: Soluciones de aprovisionamiento electrónico
Sachon, MarcCase P-1019Information Technologies, Service and Operations ManagementLa empresa, ubicada en Munich, Bavaria, es una pionera en el mundo de las adquisiciones electrónicas. Ha desarrollado un sistema de compras "on-line" para el sector del "Business-to-Business". En el año 2000 vendió dos productos de comercio electrónico: "Impact Ordering" e "Impact Sourcing". El primer producto era una sistema simple de pedido por catálogo electrónico, y el segundo producto estaba diseñado para el aprovisionamiento de productos co...Starting at €8.20
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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The Amango Project: Taking Online DVD Rental to Germany
Sachon, MarcCase P-1068-EService and Operations ManagementThe case describes an innovative approach to online DVD rental pioneered by Netflix in a sector hampered by short life-cycle products (movies). The industry has a supply chain that is prone to misaligned incentives between echelons, resulting in product shortages and poor customer satisfaction. Amango hopes to import this business concept pioneered by Netflix to Germany. To be able to do so, the company must copy Netflix's operating system and ma...Starting at €8.20
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Call Center Collapse
Sachon, MarcCase P-1066-EService and Operations ManagementThe case describes the problems one faces when managing a call center. Big Euro, a British company in the financial services sector, has started operations in the German-speaking market. It has installed a call center and during the first six months of operations customers complain about long waits. Big Euro is following an aggressive expansion strategy in the German market (where it offers some financial tools that are new to the market) and thu...Starting at €8.20
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El proyecto de Amango: implantar en Alemania el alquiler de DVDs por Internet
Sachon, MarcCase P-1068Service and Operations ManagementEl caso describe una innovadora propuesta sobre el alquiler de DVD online, un proyecto ya iniciado por Netflix, en un sector que cuenta con la dificultad de comercializar productos con un ciclo de vida corto (películas). La industria tiene una cadena de suministro que es propensa a no incentivar de la misma manera a todos los sectores de la cadena, y tiene como resultado la escasez de producto y la poca satisfacción del cliente. Amango tiene la e...Starting at €8.20
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Netflix: El alquiler de películas en DVD a través de Internet. DVD en casa con solo hacer clic
Sachon, MarcCase P-1057Information Technologies, Service and Operations ManagementNetflix ofrece la posibilidad de alquilar películas en DVD a través de la red. La compañía fue fundada en 1998 y en tan sólo 5 años había conseguido más de un millón de suscriptores (un crecimiento superior al de AOL). Representa un nuevo modelo de negocio en el sector del entretenimiento y tiene implicaciones estratégicas tanto para los estudios de cine como para las principales cadenas de alquiler de películas. Netflix utiliza la fuerza de cada...Starting at €8.20
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Pricing at Vocram Airways (A)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E013-ECorporate Governance, EntrepreneurshipIn 2010, the owner of a small air-passenger firm transports individuals and small groups to remote waterfront regions. The business serves two types of customers: private and public. The private customers can afford to pay more, while the public customers’ budget constraints limit what they can pay. The owner wants to set a single price that will maximize his expected revenue across both customer groups. A constraining factor is the plane’s limit...Starting at €8.20
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E027-EDecision Analysis, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowStarting at €8.20