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Apogeo, S.A.
Font, VicenteCase M-1149MarketingCarlos Martínez, director de la división de colonias masculinas de Apogeo, S.A., tenía que proponer a su consejero delegado las acciones más convenientes para aumentar las ventas. La empresa se plantea distintas alternativas: lanzar una nueva marca, relanzar la marca más conocida de su división, ampliar la distribución de todos o algunos de sus productos a grandes superficies y cadenas de alimentación, y modificar ciertos aspectos del plan comerc...Starting at €8.20
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Codex Alimentarius and Food Labeling (Spanish version)
Goldberg, Ray A.; Hogan, Harold F., Jr.Case HBS-904S01EconomicsCodex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities, protect the health of consumers, and promote fair trade practices in foods. A subset of the commission's work involved establishing international food labeling standards. The most d...Starting at €8.20
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Cargill (A) (Spanish version)
Goldberg, Ray A.; Porraz, Jose MiguelCase HBS-903S04EconomicsCargill es uno de los principales comercializadores, procesadores y distribuidores de productos agrícolas, alimenticios, industriales y productos financieros del mundo. En 1998, la compañía decidió desarrollar un intento estratégico para reestructurar y reorientar la empresa. Así lo hizo en respuesta a la consolidación de la industria, la globalización y el impacto de la revolución genética. Se tuvo que cambiar su enfoque desde el productor hasta...Starting at €8.20
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Banco del Ebro
Font, VicenteCase M-850MarketingEl presidente de un banco de tamaño medio debe diseñar el futuro de su entidad.Starting at €8.20
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Cresud S.A., Farmer or Real Estate Developer?
Goldberg, Ray A.; Segel, Arthur I; Herrero, Gustavo A.; Terris, AndrewCase HBS-211011-EFinanceAlejandro EIsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing the land will further expose Cresud to a variety of risks related to owning and operating farmland, but the potential financial rewards are potentially significant. As competition has increased and farmland values h...Starting at €8.20
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Hubway (A): Bike Sharing in Boston
Gomez-Ibanez, Jose; Johnston, TrevorCase HBS-KS1180-EIn the summer of 2014, Alta Bicycle Share, Inc had just won its second contract to operate the Hubway bike sharing system in the cities of Boston, Brookline, Cambridge and Somerville in Eastern Massachusetts. Emily Stapleton, Hubway's General Manager, was engaged in conversations with project managers from each of the four client municipalities about when and where to expand the system. Expansion was on the agenda because Hubway was widely percei...Starting at €8.20
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Uber Comes to Boston
Gomez-Ibanez, Jose; Hogge, PaulCase HBS-KS1240-EOn August 5, 2016, Governor Charlie Baker signed into law Massachusetts' first statewide regulations on ride-sharing services like Uber and Lyft. The law was a monumental victory for the ride-sharing companies given that a few years earlier state officials tried to ban the startups from doing business in Massachusetts. The outcome was a major defeat for the taxi industry, whose drivers and license holders argued that their livelihoods were severe...Starting at €8.20
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Restructuring Mass Transit in Singapore (Abridged)
Gomez-Ibanez, Jose; Goh, BenjaminCase HBS-KS1246-EEconomicsIn July 2016, Singapore's Minister for Transport announced that Singapore Mass Rapid Transit Ltd (SMRT) had agreed to sell its trains, tracks, and other operating assets to the government for $1 billion. SMRT would continue to operate and maintain MRT services but as an "asset light" company with the government responsible for financing the assets needed and leasing them to the company. Five months later, Temasek Holdings, Singapore's sovereign w...Starting at €8.20
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Restructuring Mass Transit in Singapore (Abridged), Teaching Note
Gomez-Ibanez, JoseTeaching Note HBS-KS1247-EEconomicsTeaching note for case KS1246.Starting at €0.00