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- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
CLUST.COM: Sueñe Más y Pague Menos
By Wathieu, LucCollection: HBSP (USA)Ref.: HBS-502S46Published: Nov 22, 2000Format: PDFPages: 17Language: Spanish - Case
Cofidis (Spanish Version)
By Wathieu, LucCollection: HBSP (USA)Ref.: HBS-503S16Published: Jan 22, 2001Reviewed: Jun 15, 2001Format: PDFPages: 21Language: Spanish - Teaching Note
elBulli: The Taste of Innovation, Teaching Note
Collection: HBSP (USA)Ref.: HBS-509055-EPublished: Mar 31, 2009Format: PDFPages: 13Language: English - Case
Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: PDFPages: 14Language: English - Case
The Taste of Innovation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-509S01Published: Jul 30, 2008Reviewed: Aug 11, 2008Format: PDFPages: 20Language: Spanish - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: PDFPages: 16Language: English