Default Category
-
The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
-
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
-
-
Exportflowers BV
Zantinga J.Case P-653-EService and Operations ManagementA small export company in the Dutch cut flower industry finds itself confronted with a series of demands from a large UK supermarket. Issues include channel integration and control, the types of risks encountered in this type of industry, as well as purchasing policies at an auction center and large company. The case includes a description of the Dutch Auction System as used in the flower trade. A video can be supplied through the Flower Bureau i...Starting at €8.20
-
Endemol Entertainment
Lupo D.; Mendez M.; Rahnema Alavi, AhmadCase F-736-EFinanceThis case deals with financial analysis of a fast growing company. It highlights the relationships between the firm´s growth rate and its short-term financial needs.Starting at €8.20
-
&Samhoud Service Management (Spanish Version)
DeLong, Thomas J.; Nanda, Ashish; Mullick, MonicaCase HBS-804S12Service and Operations ManagementY Samhoud, una pequeña empresa de consultoría de gestión de servicios en los Países Bajos, se enfrenta con el dilema de despedir a su mayor cliente, mientras que la introducción de la teoría de la cadena de beneficios servicio de Heskett.Starting at €8.20
-
Global Branding and Advertising (Spanish version)
Quelch, John A.Case HBS-503S51MarketingHeineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.Starting at €8.20
-
Scholtes Waterservices
Vanessa M. Strike; Lisa BarendseCase IVEY-9B12M067-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Family Business Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. Scholtes Waterservices was a second-generation family firm in the Netherlands that specialized in installing and selling water pipes, primarily for the horticultural industry. In 2008, Rijk Scholtes Jr. and his brother, Ben, took over management of the firm from their father and gradually assumed ownership throug...Starting at €8.20
-
LifeNet International's Transformation of African Healthcare via Social Franchising
Ilan Alon; Raul CarrilCase IVEY-9B14M131-EEntrepreneurship, StrategyLifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was ex...Starting at €8.20
-
Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCase IVEY-9B15A039-EMarketing, StrategyDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Starting at €8.20