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- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
BMW: The 7-Series Project (B) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-612S08Published: Sep 28, 1994Reviewed: Jan 3, 2002Format: PDFPages: 6Language: Spanish - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: PDFPages: 16Language: English - Case
ITT Automotive: Global Manufacturing Strategy--1994 (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-603S10Published: Aug 18, 1994Reviewed: May 21, 2001Format: PDFPages: 24Language: Spanish