IESE (España)
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GAS GAS
García Pont, Carlos; García Solé, CarlosCase ASN-51-EEntrepreneurship, Marketing, StrategyKTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCase ASN-45-EDecision Analysis, Economics, EntrepreneurshipThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Starting at €5.74
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Turrones Artesanos del Mediterráneo (TAM)
García Pont, Carlos; Soler, EdiCase ASN-77-EAccounting and Control, EntrepreneurshipStarting at €8.20
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BEMBI: A Modern Indian Culinary Experience (A)
Borwankar, Anjaney; Heukamp, FranzCase ASN-44-EDecision Analysis, Economics, EntrepreneurshipThe case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have t...Starting at €8.20
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Tressis: A Promising Start
Díez Deustua, José; García Pont, CarlosCase M-1180-EMarketingTressis was founded by a group of professionals who had noticed the growth of financial culture among Spanish savers, and the existence of a new group of savers. It uses transparent information ? a scarce and highly appreciated good ? as a means to enter the world of the stock market.Starting at €8.20
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Distrel
Soler, Edi; García Pont, CarlosCase ASN-88-EDecision AnalysisDistrel was founded in 1997 by Giorgio Pasante -father of Carlo- who came from an entrepreneurial tradition. In 1995, he and three other partners sold a company they founded to an American multinational. As a result of this operation, he had been left in a fairly well-off situation, but his restless spirit led him to seek other business opportunities. After almost two years analyzing different alternatives, he decided to create Distrel. Although ...Starting at €8.20
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Internationalization of Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136-ELeadership and People Management, StrategyThe case describes the competitive position and strategy of the Spanish telecommunication service provider. Initially, the company had a monopoly and operated in the Spanish market. Due to technological innovation and the re-regulation of the sector in many countries, the competitive environment of the industry has changed fundamentally. This has led to more competition and the emergence of multinational companies. Also, a proliferation of strate...Starting at €8.20
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Internationalization of Telefónica España S.A. - Case Update July 1996
Knief C.; Ricart, Joan Enric; García Pont, CarlosCase DG-1158-ELeadership and People Management, StrategyThis case recounts the history of Telefonica up until July 1996. Important developments since the first case include changes in the competitive environment due to new regulations at global and European level. In addition, Telefonica, SA is affected by changes in the Spanish government. The case describes how the changes affect Telefonica's businesses. It also informs about the final decision regarding the selection of a strategic alliance partner...Starting at €8.20
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20