IESE (España)
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Atlético de Madrid: Diary of Two Short Seasons in Hell
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCase M-1192-EMarketingAtlético de Madrid, one of Europe's most emblematic football clubs, is relegated to the Second Division for the first time in its history. The club must face this situation and implement an effective marketing plan to palliate some of the problems that are starting to loom on the horizon: lack of revenues, loss of social and sport prestige, a high opportunity cost, the likely mass exit of club members and affiliates, in short, the uncertainty abo...Starting at €8.20
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BSCH-BANESPA: The Globalization of the Labor Dispute
Pérez, Julio; Gallifa, Ángela; Mitsuru, Jorge; Pin Arboledas, José RamónCase DP-146-ELeadership and People ManagementAt an auction on 20 November 2000, the Santander Central Hispano (BSCH) Group was awarded the Banco del Estado de São Paulo (Banespa), the third largest financial institution in the State of São Paulo. Gabriel Jaramillo was appointed new Chairman of Banespa's Board of Directors. The Spanish bank's bid amounted to 3.55 billion dollars. With this acquisition, BSCH strengthened its presence in Brazil, becoming the country's third largest financial i...Starting at €8.20