IESE (España)
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCase ASN-98-EEntrepreneurship, Information TechnologiesThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Starting at €8.20
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Atlético de Madrid: Diary of Two Short Seasons in Hell
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCase M-1192-EMarketingAtlético de Madrid, one of Europe's most emblematic football clubs, is relegated to the Second Division for the first time in its history. The club must face this situation and implement an effective marketing plan to palliate some of the problems that are starting to loom on the horizon: lack of revenues, loss of social and sport prestige, a high opportunity cost, the likely mass exit of club members and affiliates, in short, the uncertainty abo...Starting at €8.20