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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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El contexto de negocios de WalMart
Oberholzer-Gee, FelixCase HBS-712S19StrategyEn 2004, Wal-Mart Stores, Inc. propuso la construcción de un nuevo Supercenter en Inglewood, una comunidad de bajos ingresos, cerca de Los Ángeles. La propuesta era una parte de la estrategia de Wal-Mart para llevar su formato Supercenter a California. Introducido a finales de 1980, supercentros añaden una línea llena de comestibles y departamentos especializados para surtido tradicional de Wal-Mart de mercancía general. entrada prevista de Wal-M...Starting at €8.20
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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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Clear Channel Communications, Inc.
Oberholzer-Gee, Felix; Winkler, Carole A.Case HBS-707523-EStrategyDiscusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation has come to a halt, and the company's public image is less than favorable.Starting at €8.20
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Balancing Social Mission and Growth (Spanish version)
Marquis, Christopher; Besharov, Marya; Thomason, BobbiCase HBS-415S13Leadership and People ManagementBalancing Social Mission and Growth' also allows for students to assess CEO John Mackey's new model of "conscious capitalism." Is Mackey's idea a workable model, or just an excuse for Whole Foods extensive growth while avoiding progressive practices such as a unionized workforce?Starting at €8.20
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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCase HBS-707470-EStrategyThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Starting at €8.20
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Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCase HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Starting at €8.20
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BuzzFeed - What Future for Native Advertising and Branded Content
Oberholzer-Gee, FelixCase HBS-718511-EMarketingJonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.Starting at €8.20
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The Dannon Company: Marketing and Corporate Social Responsibility (A)
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410121-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these activities to consumers could enhance the company's success, but risked tainting its deeply ingrained CSR as ...Starting at €8.20