HBSP (USA)
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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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Industrial Grinders N.V.
Barrett, M. Edgar; Weerasinghe, Rohan S.Case HBS-175246-EAccounting and ControlFocuses on a relevant cost decision. Which costs are relevant for the decision? How should they be taken into account?Starting at €8.20
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Mavi: Fashioning a Path to Brand Growth, Teaching Note
Avery, Jill; Yucaoglu, GamzeTeaching Note HBS-518094-EMarketingTeaching note for case 517075.Starting at €0.00
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Industrial Grinders N.V. (Spanish Version)
Barrett, M. Edgar; Weerasinghe, Rohan S.Case HBS-102S09Accounting and ControlSe centra en una decisión de coste relevante. El cual los costos son relevantes para la decisión? ¿Cómo deben tenerse en cuenta?Starting at €8.20