HBSP (USA)
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CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
Herzlinger, Regina E.; Otazo, AndrewCase HBS-315045-EEntrepreneurshipA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.Starting at €8.20
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
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The Promise of Agriculture in the Republic of Cuba
Alvarez, Jose B.; Otazo, Andrew; Knoop, Carin-IsabelCase HBS-516067-EEconomicsThis background note explains Cuba's past and current agriculture policies, as well as provides insights into its future potential as relations with the U.S. normalize.Starting at €8.20
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Exeter Group, Inc. (A)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-409001-ELeadership and People ManagementJonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy consulting firm, a new market for Exeter. Each of the projects has both attractive and unattractive attributes, with various degrees of upside and downside risk. As a relatively ne...Starting at €8.20
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Exeter Group, Inc. (B)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-412035-ELeadership and People ManagementThis case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case.Starting at €5.74
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Essential Explorations at MUJI, Teaching Note
Amano, Tomomichi; Narayandas, DasTeaching Note HBS-520050-EMarketingTeaching note for case 520024.Starting at €0.00
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Ron Johnson: Retail at Target, Apple, and J.C. Penney
Narayandas, Das; Herman, Kerry; Mazzanti, LisaCase HBS-513103-EMarketingTo maximize their effectiveness, color cases should be printed in color. In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C. Penney's traditional retail approach, and enacted changes quickly and simultaneously, with little ma...Starting at €8.20
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Cycle for Survival (A)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514076-EMarketingKatie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away from MFH sarcoma. Jen and her husband, David Linn (HBS '00), had founded Cycle for Survival in 2007 as a way for Jen to give back to the community of doctors that had treated her since h...Starting at €8.20
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Cycle for Survival (B)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514077-EMarketingUpdate on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth, and underwent the first phase of a two-year rebranding effort.Starting at €5.74