HBSP (USA)
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Pronto Wash: Lavando los coches del mundo a ritmo de tango
Martinez-Jerez, F. Asis; Miller, Katherine M.Case HBS-108S09Knowledge and Communicationgestión ProntoWash considera si la franquicia y cuadro de mando integral podrían ser combinados para ayudar a los empleados de cara al cliente proporcionan un servicio consistente en todo el mundo y la información de captura de gestión pertinente. En 2007, ProntoWash, una empresa internacional de lavado de automóviles con sede en Argentina, estaba planeando para un rápido crecimiento throug una combinación de operaciones propias y franquiciadas. ...Starting at €8.20
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Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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VCPE Strategy Vignettes I, II, and 2012, Teaching Note
Rhodes-Kropf, Matthew; Burbank, NathanielTeaching Note HBS-814086-EEntrepreneurshipTeaching Note for 811043, 811054, and 812073.Starting at €0.00
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Developing an App for That
Halaburda, Hanna; Gans, Joshua; Burbank, NathanielCase HBS-711415-EStrategyAt a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party apps as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose which mobile development software platform to invest in. Written from the perspective of an established consumer bank that is about to commence development on its first downloadable ap...Starting at €8.20
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Liza Davis and the Bargain Hunting Customer
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111040-EAccounting and ControlLiza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?Starting at €8.20
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Liza Davis and the Bargain Hunting Customer, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114014-EAccounting and ControlTeaching Note for 114014.Starting at €0.00
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
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The Canada Pension Plan Investment Board: October 2012
Lerner, Josh; Rhodes-Kropf, Matthew; Burbank, NathanielCase HBS-813103-EFinanceThe Canada Pension Plan Investment Board (CPPIB) is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In October of 2012, Mark Wiseman was just 12 weeks into his role as chief executive officer, and he must decide how to lead the organization to outperform the market as it grows larger and more geographically disperse. After seven years of eschewing th...Starting at €8.20
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Musimundo (Spanish version)
Martinez-Jerez, F. Asis; Dillon, James R.Case HBS-105S12Accounting and ControlMario Quintana, managing partner of Pegasus Capital, was preparing for the upcoming Musimundo board of directors meeting. He was satisfied with the investment decisions of the entertainment retailer, as actual performance surpassed the initial budget. However, given a recent market rebound, Quintana worried that the firm might be falling short of its potential. Additionally, the board of directors would have to analyze a proposal to reset sales t...Starting at €8.20