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Coke vs. Pepsi in the 1990s (Spanish version)
Yoffie, David B.; Foley, SharonCase HBS-703S09StrategyThe competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.Starting at €8.20
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Las guerras de los navegadores, 1994-1998
Yoffie, David B.; Kwak, MaryCase HBS-705S21StrategyAnaliza la competencia entre Netscape y Microsoft en el mercado de los navegadores web y productos relacionados. A pesar de su ventaja de ser el primero, Netscape ve su cuota de mercado una vez caída Microsoft se convierte en "núcleo duro" de la Internet. En la primavera de 1998, el futuro de ambas empresas está en la línea.Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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Wal-Mart entra en México
Yoffie, David B.; Ginns, Jonathan J.Case HBS-715S20Strategyplanes iniciales del introduce Wal-Mart para entrar en el mercado minorista mexicana. Diseñado para su uso con las operaciones de descuento Wal-Mart Stores'.Starting at €8.20
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Apple Inc. in 2015 (Spanish version)
Yoffie, David B.; Baldwin, EricCase HBS-716S05StrategyAt the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh's market share remaining small, Apple was increasingly ...Starting at €8.20
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Fixing Facebook: Fake News, Privacy, and Platform Governance
Yoffie, David B.; Fisher, DanielCase HBS-720400-EStrategyMark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing-and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated content. These two issues coalesced in the aftermath of the 2016 United States presidential election, after Facebook's role in the spread of political misinformation and the leak of Fac...Starting at €8.20
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Fixing Facebook: Fake News, Privacy, and Platform Governance, Teaching Note
Yoffie, David B.; Fisher, DanielTeaching Note HBS-720417-EStrategyTeaching note for case 720400.Starting at €0.00
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Intellectual Ventures Update 2020
Yoffie, David B.; Fisher, DanielCase HBS-720438-EStrategyAfter raising $6 billion and buying 60,000 patents, Intellectual Venture was confronted with a changing legal environment. A number of important legal decision, including the Supreme Court's so-called "Alice" decision, IV had to shift strategy. IV sold off a substantial portion of its IP portfolio, and refocused its efforts on trying to innovate, using its acquired technologies.Starting at €8.20
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Coca-Cola in 2011: In Search of a New Model
Yoffie, David B.; Kim, ReneeCase HBS-711504-EStrategyMuhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S. market, including the bottler's inability to make crucial investments, the growth of alternative, non-sparkling drinks, and the growing power of national accounts, such as Wal-Mart...Starting at €8.20
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Cola Wars Continue: Coke and Pepsi in 2010, Teaching Note
Yoffie, David B.Teaching Note HBS-711531-EStrategyTeaching Note for 711462.Starting at €0.00