Ivey Business School (Canada)
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Helarctos Ventures: Investing in Seed-Stage Start-Ups
Matthew WongCase IVEY-9B19M112-EEntrepreneurship, StrategyIn early 2016, Canada’s venture capital (VC) investment environment was growing and, as a result, exciting new start-ups were fruitfully collaborating with a sophisticated selection of investors. Ajay Joshi, a partner at Helarctos Ventures (HV), a seed-stStarting at €8.20
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Innovate LLP: Legal Dilemmas in the Start-up World
Matthew Wong; Adrienne Ng; Darren MeisterCase IVEY-9B15M107-EEntrepreneurship, StrategyA burgeoning mobile application entrepreneur has developed an interesting potential product with her friends. However, when she encounters an investment opportunity, she decides to seek legal advice for the first time in her business life. As a result of her initial meeting with a lawyer, she realizes how unprepared she is and some of the tough questions that she will need to answer.Starting at €8.20
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ING Bank of Canada (A): El Lanzamiento de un Banco Directo (Spanish version)
Adrian B. RyansCase IVEY-9A99AS10Entrepreneurship, MarketingEl equipo de direccion de ING Bank of Canada estaba preparando el lanzamiento del primer banco de descuento en Canada. Inicialmente, el banco planeaba servir a sus clientes usando el correo y el telefono. Mas tarde, planeaba suplementar el servicio de banca telefenica con un sistema interactivo de respuesta por voz y un servicio basado en la Internet. ING esperaba atraer clientes al ofrecerles un significativo aumento en la tasa de interes en sus...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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Sawchyn Guitars: Can an Old Business Learn New Tricks
Meredith Woodwark; Matthew WongCase IVEY-9B13M084-EEntrepreneurship, StrategyAWARD WINNING CASE - Laurier School of Business and Economics Best Case Award 2013. The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musi...Starting at €8.20
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Mobilia Interiors Inc.: The Operations Decision
Eric Morse; Ken Mark; Matthew WongCase IVEY-9B10M047-EEntrepreneurship, StrategyIn May 2008, the president of Montreal-based retailer of designer furniture store, Mobilia, was reviewing her workload. Mobilia's growth had required she to spend increasing amounts of her time in operations, finance and human resources and significantly less time on sourcing and purchasing. With a doubling of her direct reports in recent years, and recognizing that external hires would soon be necessary to support Mobilia's growth, she wondered ...Starting at €8.20
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Bradley Smoker Inc.: The Licensing Opportunity
Eric Morse; Ken Mark; Matthew WongCase IVEY-9B10M046-EStrategyIn late 2007, the CEO of British Columbia-based Bradley Smoker Inc. was considering a potential licensing opportunity with Beam Global Spirits & Wine, owner of the Jim Beam brand of bourbon drinks. Bradley Smoker was a small Canadian manufacturer of food-smoking machines and bisquettes, which it sold through a variety of retail channels around the world. The current opportunity would see Jim Beam-branded bisquettes produced from wooden barrels us...Starting at €8.20
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Bradley Smoker Inc.: The Licensing Opportunity (Spanish version)
Eric Morse; Ken Mark; Matthew WongCase IVEY-W29905StrategyIn late 2007, the CEO of British Columbia-based Bradley Smoker Inc. was considering a potential licensing opportunity with Beam Global Spirits & Wine, owner of the Jim Beam brand of bourbon drinks. Bradley Smoker was a small Canadian manufacturer of food-smoking machines and bisquettes, which it sold through a variety of retail channels around the world. The current opportunity would see Jim Beam-branded bisquettes produced from wooden barrels us...Starting at €8.20